For the first brief I created a modern day Art Deco type face which could be used in the context of a modern cafe that is inspired by the art deco movement and french inspired design. I first started off with trying to think how I could use visual effects in order to make the design modern, however I did not like the effect this gave it and therefore looked at ways I could add the modern edge to it by editing the structured rules which are with Art Deco. This worked as it gave the type a classic but more edgy look which could be used in the context of a modern day cafe. However, I could have worked with the lowercase letters more as I found this difficult to do through vectors and image trace. I would have liked to also look at ways to edit the letters through visual effects on photoshop, however as I was editing the type, I thought that the Art Deco style worked well and I didnt want to complicate the type as I also wanted it to be stylish and inspired by the Art Deco Design.
I found that the second brief was more complicated for me to do as I had lots of ideas for the website, but I was unsure how to actually do this. I also thought that my time keeping for this brief was not very organised as I spent too long on perfecting the type and did not allow myself enough time to get the brief how I wanted it. I started off with the idea of the office which was an approach which I was excited about and I started to get ideas of what the game could be. However, working with vectors did not work as well as I had wanted and therefore I simplified the idea in order to get the animated look of the website. I could have used more time on the app as I think that I could have made the app different to the website as looking at them both, they are too similar and I think I should have spent more time working on the individual app, rather than the poster. I am happy with the poster and the graphics, it was a simple idea which works with the website and app. However, the background and the graphics are the same. I would have liked to work more on the Einstein graphic and give it more of an animated look as it looks like it is chalk drawn, however, this could have been better on the website. Overall, I was happy with the graphics and the interactive design of the website, app and poster, however, I could have managed time better and not spent as long on the typography in order to edit the website and app in a more complicated way, although I am happy with the look of them and the graphics.
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