This is my final design for the Identity and Branding logo and I am pleased with the look of the brand and the style it creates for the target audience. The colours are subtle and sleek but still reflect the traditional French barber design along with the modern flare with the digitally enhanced scissors and the dotted outline.
The target audience being the professional male, I wanted there to be a hint of elegance and tradition to the logo which is reflected in the simple colours and the Old Standard typeface. 
It works as a branded identity and I think that this is successful as a brand for the upmarket barbers which are aiming to sell their products oversees as the logo is subtle in the way it promotes the French culture but also the modern barber style of the design.
The website is in keeping with the style and design of the brand and also promotes the products in a traditional way with the rustic but also sleek look of the brand and the barbers. The Website is modern and the large images and text being in keeping with the logo, are all promoting the business in a way which attracts the audience with the professional look to the products and the brand.
The image on the front is to promote that they also are showing their beard grooming services and like many other modern barber websites, the image is the main feature of the page.
I am pleased with how the branding looks and I think that the design is simple, but professional. I also think that the products and the website promote the french culture of the business in a subtle way with the use of the colour. The type is effective in the logo and shows the traditional aspects of the brand.
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