I wnanted to create my own digital version of the scissor image from the Internet and therefore, this is my sketch which I the filled with paint to create this silhouette look, which I then incorporated into the logo.
I think that even with the colour on this logo, I want to make it more bold with the image and the text. Therefore, I looked at how I could make the scissors image more modern to contrast with the very traditional design.
This digital sketch look to the scissors is a modern take on the very traditional sketch of the scissors, and this effect shows the modern design of the digital image and I think this will impact the logo to make it bolder.
I didn’t want to change too much about the logo design and therefore, just wanted to look at changing the colouring not the overall look of the logo and brand. Looking at the other brands of the traditional barbers, I want to include the colours of the French flag and the barber pole which appears in a number of successful brands.
I wanted the colour to be subtle and not to be too overpowering in the image and graphics of the font and the imagery. Looking at this color emotion guide, and with the target audience in mind, I didnt want there to be too much bright colour and to enhance the sense of wealth and balance in the logo.
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