Target Audience

In order to create a brand, I looked into the target audience and who uses barber shops. The two stereotypes of the audience of a barber shop are the modern day ‘Hipster’ and the ‘Professional Man’ and the brands of modern day Barber Shops reflect this. 

This mood board shows what the modern day hipster wants and uses and the design which is familiar with this. 

This mood board shows what the professional man looks for and uses with the simple and elegant design. 

I want to see if the target audiences are similar in the design that are used and I want to see if the design in these are used together in the brand.