Modern Barber Branding Research

After looking at vintage barber branding, I wanted to look at how modern barbers vary from the classic design and style. Modern day barbers are still very relevant and have many similar qualities to the vintage design of the first barber shops. 

 

MODERN BARBER MAGAZINE looks at the current barber news and explores new trends in men’s barber shop design and fashion. 

https://barberblades.co.uk/modern-barber-magazine

The type used in this magazine is very classic and uses a script type font which is brightly coloured and expresses the modern features of the magazine but also keeps in with the familiar barber colour scheme and style. 

Screen Shot 2016-04-13 at 09.29.20

The magazine shows the type of audience which use the barber services and also the bold font style and colours. Blue, Red and White are commonly used and also show the barber pole colours used in the traditional barber styles. 

MB cover issue 3-600x600

An example of the modern barber style is ‘Jack’s of London’ which use a modern style which has vintage and traditional design features to attract its audience. I looked at the trailer they use to advertise their brand. 

The design of this trailer expresses how they are using classic features of the traditional barber shop and also uses the modern design styles to create a brand for their company. 

 

I like the way in which modern barber shop design also uses features of traditional barber shop style and design and I would like to try and create a brand which uses this design style. 

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