Day: April 13, 2016

In order to create a brand, I looked into the target audience and who uses barber shops. The two stereotypes of the audience of a barber shop are the modern day ‘Hipster’ and the ‘Professional Man’ and the brands of modern day Barber Shops reflect this. 

 

 

This mood board shows what the modern day hipster wants and uses and the design which is familiar with this. 

 

This mood board shows what the professional man looks for and uses with the simple and elegant design. 

I want to see if the target audiences are similar in the design that are used and I want to see if the design in these are used together in the brand. 

Looking at more of the logos for barber’s, the design of these are simple and functional, but use elements of the barber shop brand and business. 

I wanted to look at how I could keep the French style but also design a more simple and functional brand and logo.

I created this logo which is inspired by the French flag and with the idea of the professional man and this expresses the French and professional looking brand. 

I like the simple but professional look of this logo and I like the shades of the colours which stand out in a fashionable way. 

However, this doesn’t express anything about the brand and I would like to see how I could use images to show this. 

 

I want to create this sort of illustration to use on the logo and have this explain what the brand is with the style of the professional design. 

This logo is more interesting and shows the brand with the hand drawn images. It is simple and suits the target audience. The barber logos seem to use the font and words in alignment and are structured with simple images and wording. 

I want to look at the design of how I present the words and the images and the words on the page and how this represents the Barber Shop and the French design. 

When I was creating the logo, I was influenced by the French Design and also the traditional Barber shop style. The colours of the barber pole and the French flag are the same and I wanted to see how I could incorporate this into the logo and brand. 

 

The target audience for a modern barber shop would be the modern day ‘Hipster’ and so I wanted to look into similar themes in French history. 

The French Revolution

A theme which is familiar with the French Revolution is the flags and how the students run the revolution and rebellion. I looked at how I could use this into the brand and design of the logo. 

Another aspect I wanted to look into was French art and renaissance painting in the modern day. 

I created this on illustrator with the paint tool which is the watercolour effect, the flag is to represent the revolution and is a symbol of this and utilises the French design. 

When I wanted to look at the typography and font and how this would reflect the brand and style of the barber shop. 

The font ‘Old Standard’ is a simple and professional and is familiar of the traditional style. 

The name of the brand is long and I wanted to abbreviate the name so it will work with the logo. 

This design is abstract and is influenced by the students of the French Revolution which is a style I wanted to experiment with. However, I dont think this works as a logo for a barber shop brand as it doesn’t say anything about what the business does. 

I like the idea of using the French Revolution design and the colours which express this, I want to create the logo which also expresses the barber shop brand as well as the French style.

I thought about the font and the type in which the traditional and modern barbers used and there is a style which is familiar to both of them, and an aspect I want to use in my design. I did a few sketches to see how I would design the logo and brand. 

 

This is a quick sketch of the traditional style and design of the barber shop logo and type. I also looked at using the silver and Gold to create a modern look to the usually simple design styles of the vintage barbers. 

 

 

Both of these logos have the similar rounded design and the colour of the Barber’s pole, they both have similar qualities to the original barber shop. 

I would like to look at using Illustrator and photoshop and to see how the colours of the French Flag and also the barber pole for the logo and the brand. 

I like the style of the traditional barber shops and how the modern shops use this style in a creative way to create the brand. 

After looking at vintage barber branding, I wanted to look at how modern barbers vary from the classic design and style. Modern day barbers are still very relevant and have many similar qualities to the vintage design of the first barber shops. 

 

MODERN BARBER MAGAZINE looks at the current barber news and explores new trends in men’s barber shop design and fashion. 

https://barberblades.co.uk/modern-barber-magazine

The type used in this magazine is very classic and uses a script type font which is brightly coloured and expresses the modern features of the magazine but also keeps in with the familiar barber colour scheme and style. 

The magazine shows the type of audience which use the barber services and also the bold font style and colours. Blue, Red and White are commonly used and also show the barber pole colours used in the traditional barber styles. 

An example of the modern barber style is ‘Jack’s of London’ which use a modern style which has vintage and traditional design features to attract its audience. I looked at the trailer they use to advertise their brand. 

The design of this trailer expresses how they are using classic features of the traditional barber shop and also uses the modern design styles to create a brand for their company. 

 

I like the way in which modern barber shop design also uses features of traditional barber shop style and design and I would like to try and create a brand which uses this design style.