I have been researching into infographics and the different styles of them, I particularly looked at the infographics which where about helping to explain a theory or topic in a more simplified way.
This Infographic is visually interesting and I like the way in which it uses bold colours to show the information.
It is also clearly aimed at a younger audience with the Santa theme, however is appropriate for other age groups with the easy to understand information and interesting question.
This also helped me to understand how an infographic could be used in a poster style which works with the bold information and colours.
The pictures are the main focus of this and this is something I want to include in my poster to show the information visually for a study tool.
The infographics have helped me to understand the use of the visually displayed information and how this could be presented in an interesting way on a poster or website.
So, its the start of a new brief and that means research into something new…
Einstein’s Theory of Relativity
So after not really thinking about the theory of relativity and what it was for a few years, I though that it would be a good idea to get a better understanding of what it is and how this could be made into an informative website, app, poster and infographic.
I therefore wanted to get an idea of what this was in a simplified way and found this website which explains this in an easier way:
“In 1905, Albert Einstein determined that the laws of physics are the same for all non-accelerating observers, and that the speed of light in a vacuum was independent of the motion of all observers. This was the theory of special relativity. It introduced a new framework for all of physics and proposed new concepts of space and time.
Einstein then spent 10 years trying to include acceleration in the theory and published his theory of general relativity in 1915. In it, he determined that massive objects cause a distortion in space-time, which is felt as gravity.”
This explanation was a simplified explanation about what the theory is and got me starting to think about the type of infographic I wanted to create.
When reading all this information about the theory of relativity I wanted something which would explain it in a more interactive and visual way, whereas these websites gave a lot of wordy explanations.
I then looked at Youtube to see what visual ideas there where around the Theory of Relativity and Einstein.
I first looked at this video which uses video graphics to create an easy understanding of the Theory of Relativity and this explains in a visual way.
I like the way in which it makes it easy to understand and it is visual, however, the content is not how I would want to create my website graphics as I wanted to use a more simplistic approach to the brief.
I then found this Youtube video and this uses a different design approach to the explanation of the theory and uses animation and bold colours.
This youtube video was easier to understand in the way it was simplified in the animations and uses familiar images to explain the theory.
The Theory of Relativity is a very complicated topic and therefore, I like the idea of creating a very visual website and app which help to make the topic easier to understand.
I have been looking at how my typeface could be used as a brand and how this would look in the context of a modern cafe.
I wanted to use the words ‘Cafe Ad’ with the ‘AD’ standing for Art Deco.
I have created mock ups which show how the typeface could be used in context of a cafe.
This shows how the font would be used in the context of a brand which would be influenced by Art Deco design.
I created this mock up to show how the cafe would look and that the Art Deco brand could be used in a modern cafe which uses the traditional Art Deco design of structure and also shows the creative modern cafe design.
This is my final typeface design which both reflects the traditional Art Deco design and also uses a modern inspiration. After the first few drafts, I decided that the typeface would have to be simplified in order to keep the sophisticated style of the Art Deco design.
This typeface would fit in the context of a modern cafe as it shows the Art Deco style with the organised letters which show the structure, however it also fits the modern context with the slight edits to the letters.
I created the typeface by using image trace and vectors from the original typeface design and editing the lines to create the modern Art Deco font.
I am happy with the typeface and I think that this design works well with the cafe context.
I have been researching typefaces which are similar and found that ‘Broadway’.
The Broadway font was first released in 1929 and is an example of the roaring 20’s and a form of Art Deco.
“Thick black strokes on the left half of characters such as the ‘B’ and ‘O’ make the letterforms abstract and ornamental. Where thick and thin strokes meet, the letterforms feature angles rather than curves, similar to the way Art Deco treats natural forms.”
(Microsoft)
This is an example of how Broadway is a variation of an Art Deco typeface and uses the thick and thin strokes and the angles which are both in the Art Deco style.
I will also be using some aspects of the Art Deco style and like Broadway, I will be creating new aspects to have a modern design.
